THE DEFINITIVE GUIDE TO GETTING RICH EXPLOITING BARTER!
The Finale – Barter Basics – How Barter Expands Profits For You.
Barter is an industry that has been around since the dawn of time. Many communities still use the techniques of direct barter in which one person trades their item for another person’s item. And along came trade exchanges that changed the whole game.
Direct Barter – No Longer
No longer did you have the drawbacks of direct barter. Gone are the days where you HAD to find someone who wanted what you needed, and needed what you had. Now you can sell whatever you have and purchase what you need from anyone in the trade exchange.
There is also no insurance one person will go through with the trade. If it is a product or service to be delivered overtime, there is no one there to ensure that the transaction is completed. With trading with a trade exchange, there are methods of recourse should one person not deliver on their end.
And like with most things, one person may end up feeling they got the short end of the stick, which means they will be unlikely to trade again. Within a trade exchange this does not occur, because the traders are each given trade credits for the actual value of their items, which they can then turn around and use to purchase exactly what they want. And this method encourages the continued use of trade because no one is left with a bad taste in their mouths about the dealings.
Should I Barter? What’s In It For Me?
The biggest question now would be, why should YOU and your company use a trade exchange and barter?
There are actually many different benefits to barter for any business, by the largest benefits are to those in early start up or those that are in need of more cash flow within their current businesses.
Barter can help you to attract new customers and generate new sales.
Other members are already looking to spend their trade dollars, and they are looking to spend them on anything they may have spent them on in the cash world. They already understand the benefits of barter, the leverage that is created with it, and therefore use it whenever and where ever possible, instead of paying cash. So you already have a captive audience just waiting for your business to join, so they can spend trade dollars with you, instead of cash to someone else.
You get access to your own one man, or woman, sales force. They market your company to other members of the trade exchange, through word of mouth, through weekly hotsheets, and simply daily conversations. Someone calls in looking for a specific service and the trade director can let them know that your business is a member of the exchange, and suddenly you have a new customer, you may never of had otherwise.
Trade exchanges only make money when you are making trades. Yes, they charge an association fee, but it is minimal, and no where near enough. Instead, they make a percent commission on both your buys and sells, so it is in their own best interest to have you making deals day and night. You are the food on their table, and unless they work for you, they make nothing, talk about incentive.
They can also help attract cash business. When someone uses your services on the trade exchange and the deal goes well, and they are happy with your company, word of mouth marketing kicks in. Suddenly, from your use of barter, you now have a new influx of cash customers as well.
Not to mention, some trade exchanges also have advertising co-ops. Now the great thing about an advertising co-op is, that if you purchase your advertising with trade dollars, and place the logo in the corner of you ad, for the trade exchange, you are eligible for up to 50% of the cost of the advertising back into your trade account. So now, not only are you maximizing on the leverage of barter, but you are also only paying half as much TRADE dollars for your advertising. Talk about a great deal. And then, because of the advertising you got such a great deal on, you will profit even further by getting more cash customers. It works on so many levels, it will have you shaking your head wondering why it took you so long to take advantage of such a wonderful business tool.
Idle Inventory And Time Is Money Lost
Inventory that sits on your shelves, or time your employees are not doing anything, is money lost. As your inventory ages, in most companies, you are losing money. It becomes last seasons merchandise, it becomes an outdated product, and suddenly you are forced to reduce prices just to get it to move. Not with a trade exchange. Many people are happy to pay full retail prices, on trade, even for last years model or style. Many cannot afford to play keeping up with the Jones’ and are very happy to purchase your product. And now instead of the clearance amount, you are getting FULL retail price.
And then is the case of idle time. Time not used is time forever lost, you cannot go back and fill those spaces, but a trade exchange can fill them in the here and now.
New Markets A Plenty
One of the biggest issues for getting new clients and customers is the limitations of localization, in other words your only market is often the one right where your business is located. Imagine tapping into thousands of new customers, simply by listing your products on the trade exchange that you suddenly have THOUSANDS of new potential customers. That you have a brand new base of people, who may never have even heard of your company before the trade exchange.
Not to mention the advertising again. By advertising with trade dollars you may be able to expand your market share and gain new CASH customers you may never have had, without the advertising and without the trade exchange.
Plus by listing your business in the trade directory, it is like having your very own Yellow Page listing, that you never have to pay for, and can edit and change whenever you want to. This can help you gain new customers immediately, right within the trade exchange.
Leverage Your Way To The Top
Trade sales represent sales you would not have otherwise had in your business. They represent sales on items you would have cleared out, and reduced your profit margins on, they represent the times you never would’ve filled, and the idle time you would have permantly lost.
The only additional cost, is called your cost of sale. In other-words, the cost of your commissions to your broker, and whatever your widget cost you originally. Your overhead would’ve been there with or without the trade customers, so the only difference is your cost of sale. And when you purchase something with your trade dollars you are now getting a savings, sometimes as high as 85%! Money saved is money gained. You can now use the additional 85% to go purchase something else your business could use or need. This is the perfect situation for a start up or small business. Who couldn’t use an extra 50%+ cashflow when they first began their business, or even in a well established business.
How Leverage Works For You
Dependent on how much your product or service costs you, actual cost, compared to the retail price of it, determines your leverage. If your item costs just 30 cents, and you can sell it retail for $1, you are working with a 70% leverage! It saves you money, and makes you money.
Businesses Sink And Swim On Their Cash Flows
Every dollar of trade you spend, that would’ve been spent with cash, saves your cash flow. Every trade dollar used instead of a cash dollar, leaves that cash dollar in your businesses pocket. This makes it so you have more cash for the items your business needs that you cannot get on trade.
Barter Can Make Your Personal Life Better Too!
Money doesn’t just have to be saved for your business. IT can also be saved in your personal life. Think of the vacations you can use your leverage for, the jewellery, and pretty much anything else. Say you need dental work in the range of $10k, with leverage you could knock that down considerably. Remember your leverage, if you are working with 85% leverage, that $10k dental work will now only cost you $1,500. See how well it works! And the money saved there can be used to leverage your lifestyle. You can purchase properties, vehicles, and all sorts of services.
SO WHAT ARE YOU WAITING FOR FIND OUT WHAT MAKES BARTER BEST BY SIGNING UP TODAY!
Philip
P.S. Ok. Thats it. No More. If I have succeeded in interesting you Modern Day Bartering “CLICK HERE” for more.
P.P.S. Absolutely no more on Bartering I promise. I’m going back to books I think.
Of Course one COULD and SHOULD Barter your Books